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Transform your organization

In today’s rapidly evolving landscape, data and AI have become paramount in the effort to anticipate and address customer needs, and business challenges.

Staying relevant requires a deep, holistic understanding of the customer, and an openness to new ways of doing business. We help organizations create a comprehensive strategy that connects digital, data, and AI across three key areas to drive engagement, overcome challenges, and optimize operations:

Customer First: Transforming how to acquire, engage, and retain customers through data-powered insights.

Intelligent Industry: Leveraging data and insights to deliver new sources of value.

Enterprise Management: Using data to unite systems, processes and people to enable multi-level transformation.

In the digital economy, data reigns supreme. Our market-leading Insights & Data practice helps organizations create a connected and holistic data strategy that addresses what customers need, what the industry requires, and how the business delivers.

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What we do

Customers are people. To deliver in a customer first world, organizations need to become more human in the way they acquire, engage, and retain the people they serve.

The customer relationship is no longer transactional. Rather, customers are loyal to the companies that understand their needs, solve their problems, and share their values.

We help clients transform operations and infuse client-centricity across all business functions through world-class data and AI capabilities. Together, we work with clients to craft a comprehensive transformation strategy that enables the business to develop new products and services, personalize the customer experience, and drive engagement across core value areas like purpose, sustainability, and social impact – for a stronger, personalized, more human connection in a customer first world.

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The future of industry is intelligent. Organizations across sectors must infuse data and insights into every aspect of the business to meet the needs of the customer and seize opportunities within the market.

Data and AI have become inextricably linked with success. These capabilities, along with associated technologies like IoT, cloud, 5G, and robotics, are the cornerstone of every transformation agenda and the key to enabling intelligent products, operations, and support at scale.

We help organizations leverage data and insights to fuel transformation across sectors and deliver new sources of value for the business. We work with clients to build the digital maturity required to shift to a service- and outcome-based delivery model, and fulfill the promise of Intelligent Industry.

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Rapidly evolving customer preferences and market challenges require businesses to adapt and respond more quickly and more frequently than ever before.

In this digital landscape, data is more than a guide – it is the driver of change, enabling businesses to unite systems and processes to empower people and enable multi-level transformation.

We help organizations leverage scaled process mining and data-driven process management to accelerate their transformation with minimal cost, risk, disruption, and delay through deep expertise with legacy and cloud managed services; strong alliances with major enterprise management vendors; standardized, proven methodology; advanced automation capabilities; and solution accelerators.

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Research and insights

Point of view

E-commerce 2.0: Outcome-based personalized shopping with generative AI
Report

Data sharing masters: How smart organizations use data ecosystems to gain competitive edge

capgemini-research-institute

Expert perspectives

A customer-first strategy requires a deeper layer of personalization

Jerry Kurtz
Dec 21, 2021

The story behind our latest Data & AI recognitions

Anne-Laure Thieullent
May 5, 2022

Data masters in action: How consumer products companies leverage sales recommendation engines to capture more value

Capgemini
Dec 22, 2021

Meet our experts

Thomas Svahn

Head of Insights & Data, Sweden & Finland
“I have always been fascinated but the wonderful world of data & analytics and now more than ever. Over the last two decades the notion that data can really make a difference has really found its place in management teams and board rooms all over the world. That is something that not only concerns high tech giants but practically every organization, big or small, private or public. This is what I love about data & analytics. Not matter what business you are in, data can always help you and make a difference!”

Alexander Fritsch

Vice President at Capgemini Invent Sweden-Finland
With 25+ years of experience, Alexander Fritch is Vice President at Capgemini Invent Sweden and Finland. He is an experienced project, program, and business unit manager with extensive knowledge of digital, data & analytics strategy, transformation and service delivery across CRM and much more.