Smart mobility

The new mobility ecosystem can be brought to life through a host of products and services within three core pillars:

Connected customer: Cutting-edge technology to reimagine customer experiences.
Connected services and products: New capabilities that extend business success.
Connected ecosystem: The strategic vision to create the business of the future.
The technological framework that helps us deliver on our approach, the Customer engine, connects these pillars and integrates intelligence into each stage of the journey.

Engineering excellence alone is no longer enough to keep an automotive company ahead. In a world driven by technological innovation, the quality and relevance of the digital experience have taken precedence.

If OEMs are to protect their base, react, and move forward with strength, they need to be faster, more flexible, and more responsive. They need to achieve an intelligent and seamlessly connected ecosystem – and that necessitates global partnerships, investment in IT, the removal of legacy systems, and addressing an increasing number of touchpoints.
Capgemini Invent’s Customer Engine brings together the technology, deep insight, and cross-industry expertise required to help OEMs achieve that.

We provide comprehensive, people-centric support in key areas that include:

Customer engagement: We help OEMs generate and accurately interpret the behavioral and demographic customer data of touchpoints.
Customer service: We deliver a personalized service experience, supporting any communication channel that the connected customer expects.
Customer analytics: We offer intelligent customer-led products and services, where the customer is in charge, and where value comes from situational relevance, usability and price.
Customer experience platform: We enabling the development of customer experience platforms by using relevant and customer-approved data gathered and interpreted from across all channels.

We help you identify areas for new connected services and products based on consumer data and insights. Our solution includes:

Connected services portfolio: This includes new target-group-specific, user-centric service functions (e.g. B2B fleet services, B2C car sharing services).
Digital service monetization: We use data insights to detect consumers‘ willingness to pay for service offerings. We develop connected services and determine pricing and payment models.
Sales channels and mobility services: We help automotive businesses design their sales and retail strategy. We help them manage all customer touchpoints and internal processes consistently, and to conceptualize, integrate and roll out e-commerce platforms.

Support from our connected ecosystem includes:

Digital value chain: An analysis that helps to transform a business from a hardware supplier into a service and mobility provider with closer customer contact.
Collaboration model: We select the right partners and investment opportunities to improve the digital value chain.
Business model: We find new ways of combining products and services (including data as a service) – and then build the right go-to-market strategies.
Working with Otonomo, the leading connected car data platform, we help automotive businesses to bring privacy-compliant, end-to-end solutions based on car data to life.