Skip to Content

Connected engagement

Optimizing consumer choices to maximize the experience along the new purchase decision journey.

Data and digital platforms have fundamentally changed the consumer shopping journey. As consumers face increasing complexity of choice, data-driven marketing and personalization must simplifies the purchase journey and makes it easier for the consumer. As an end-to-end transformation partner, we help brands leverage data-driven marketing to activate new levels of personalization, simplify the purchase journey, and deliver what matters to today’s consumer.

    CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

    Migrating to Microsoft Azure provided cost savings, better performance, and more possibilities for the future

    Read more

    Johnson & Johnson transforms its demand planning and external manufacturing processes

    Meeting customer demand more effectively

    Read more

    Tarte Delivers a Bold and Beautiful Digital Experience

    Capgemini designs a sleek and stylish solution for the cosmetics leader

    Read more

      Enabling agility and harnessing insights end-to-end for today’s multi-commerce world.

      Our team of industry experts partners with consumer products brands to  enable the capabilities and business models that will provide them with direct access to consumers – drawing out consumer insights that will help them refine operations, develop new products, and create an enhanced experience.

      Our DCX capabilities help organizations weave customer-centricity and -intimacy into the customer journey – connecting all channels through a comprehensive, holistic strategy and a cohesive, consistent customer experience.

        Connected marketing

        Connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.

        Find out more

        Data-driven marketing

        The role of the CMO is evolving. Deliver on customer experience with creativity and data.

        Read more

        Data-driven R&D

        We help you transform R&D to deliver the right product at the right time.

        Download our brochure

        Transforming digital core

        Will you maximize business value from adopting S/4HANA?

        Find out more

        OutPerform

        We provide the insight-driven journey approach that starts small, demonstrates value in the first weeks, and scales fast.

        Learn more

        Inventive consumer brand experience

        We help brands stay relevant while they navigate a series of major shifts in a constantly transforming world.

        Discover our solution

        People Data Center (PDC)

        In collaboration with Unilever, we bring you the answer to changing consumer behavior.

        Learn more

          More client stories from across the Group

          frog

          Nestlé: Connecting with a new target by extending an existing brand

          With the creation of the FitKitchen sub-brand, we met the challenge to create a new product line within the Stouffer’s brand that has satisfying, modern, protein-forward recipes and a masculine look and feel.

          Nestlé: Connecting with a new target by extending an existing brand
          Latest Story Image
          Synapse

          Synapse collaborated with Nike and their partners to develop electromechanical architecture options for the Nike+ FuelBand

          Latest Story Image
          frog

          DIAGEO: Applying multiple prototyping methods to explore and refine new concepts

          Latest Story Image
          frog

          Coca-Cola: Launching a revolutionary new beverage fountain eexperience

          Research and insights

          Point of view

          Direct-to-Consumer (DTC) opportunities are closer than they appear
          Point of view

          A new way to serve: The next big opportunity for FMCG and retail
          Conversations for tomorrow

          Conversations for tomorrow #1: A sustainable future
          Report

          The wake-up call: Consumer products and retail organizations should brace future disruption with a resilient supply chain
          Point of view

          The balancing act
          More research and insights

          Meet our expert

          Maria Søndergaard

          Director of Manufacturing & CPRD
          Maria Seierø Søndergaard is a highly experienced executive at Capgemini Denmark, having worked in the consulting industry for more than 22 years. Currently, she is responsible for managing two sectors: Consumer Products Retail & Distribution (CPRD) and Manufacturing. In addition, she is a member of the Danish Senior Management Team and has been responsible for the CSR agenda at Capgemini Denmark for many years. Maria also represents Capgemini in The Danish ICT Industry Association (ITB). She brings a wealth of knowledge, experience, and expertise to the Capgemini Denmark team and the many clients she supports.