Hibbett Sports launches an all-star digital experience

Founded by Rufus Hibbett in 1945, Hibbett Sports is a full-line retailer of premier sporting goods from top brands such as Nike, Adidas, and Under Armour. Its stores are strategically located to provide small-town shoppers with big-city brands and service. The brand discovered, however, that its shoppers were increasingly buying online from other sporting goods retailers. The data was clear: Hibbett Sports needed to build a premier digital experience to re-engage these customers and drive a new channel of opportunity and growth.

Hibbett Sports decided to build its new eCommerce presence on Salesforce Commerce Cloud for its flexibility and scalability, and chose to partner with Capgemini for its holistic engagement model and vast wealth of Commerce Cloud experience. The refined and sophisticated experience allows bold and powerful vendor content to leap off the page and grab shoppers’ attention, and the Capgemini-developed Launch Calendar, store-finder, and buy-online-pickup-in-store functionality make the site a winning experience.

“Our vision was to create a premium website with custom functionality that would give customers a sporting-goods experience they can’t find anywhere else. From day one, Capgemini understood this vision and ensured every step would help make it a reality.”

Bill Quinn, Senior Vice President of Digital Commerce, Hibbett Sports

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