As one of Scandinavia’s leading credit market companies, Entercard provides payment and financing solutions through its own and partner brands to more than 2 million customers in Norway, Sweden, and Denmark, all of whom expect personalized solutions, services, and support. In order to better understand its clients and deliver greater value through an enhanced customer experience, the company partnered with Capgemini to implement the Salesforce Marketing Cloud, which represented the latest in a long series of collaborations between the pair of organizations.
Through the introduction of this innovative platform, Entercard and Capgemini linked marketing automation with Salesforce Service Cloud and CRM data so interactions can be based on a 360° view of the customer. By transforming how the company can design and deliver seamless, personalized customer experiences, Entercard has a great foundation for future innovation.
