ABB: Creating an infrastructure for change

ABB is a global technology leader with 147,000 personnel and hundreds of digital products. As a large, multinational organization, ABB sought new ways to take its digital offering to the next level through consistent branding across localized experiences.

Together with Idean, part of Capgemini Invent, and Adobe, ABB launched an initiative to build a company-wide design system for its diverse global organization. It started the journey to humanize its technology with a design approach to develop coherent and powerful enabling solutions that provide meaningful experiences to customers.

The ownership and development responsibility for hundreds of ABB digital products is distributed among tens of business units, and the product range varies from industrial automation systems and preventive-maintenance services to configuring consumer-facing home automation or operating electric-vehicle charging stations. Improving this system meant diving into the expansive landscape of ABB’s portfolio and understanding the diverse product-team needs for the hundreds of digital products available worldwide.

A scalable system for everyone

Idean engaged early on with ABB to develop the CommonUX Design System initiative: a dedicated team with a versatile system providing ABB product teams and partners a set of shared principles, reusable assets, and methodologies to steer everyone towards a collective ABB voice that connects both design and content to the brand.

The ABB CommonUX Design System powers the transition from a company that traditionally delivered value through machinery to a service company of people delivering value in human interaction.

“A design system is an infrastructure for change; a platform for communicating and sharing best practices and innovating new ones.”

Download the story now, and learn how Capgemini and Adobe transformed the ABB brand

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