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Top trends 2025: Capital markets

Transform industry challenges into sustainable competitive advantage

New trends are redefining the landscape for capital markets as the industry pushes forward into 2025. Capgemini’s recent trends book identifies three high-level themes that will help shape how the capital markets industry evolves in the future:

  • Customer first focuses on enhancing customer experience through elevated omnichannel interactions and improved products and services.
  • Enterprise management deals with leveraging technology to streamline processes, increase agility, and reduce operational costs.
  • Intelligent industry revolves around the utilization of modern technology solutions to deliver end-to-end digital experiences that transform the entire value chain.

These themes inform the capital markets industry’s response to evolving challenges and opportunities, and how organizations can best position themselves for a customer-centric, efficient, and innovative future. Our trends book provides a comprehensive overview of the top ten trends that will shape capital markets in the year ahead and beyond, offering insights into how firms can stay competitive, unlock growth, and rise to the demands and expectations of today’s customers.

Capital markets industry trends for 2025

Explore how the latest capital markets trends are reshaping the industry, and setting new standards for efficiency, innovation, and customer value.

Perpetual KYC revolution
Perpetual Know Your Customer (pKYC) takes the traditional KYC solution and infuses it with modern technology, including AI and data analytics, to enable real-time customer monitoring and accurate escalation. This enhanced approach to managing client profiles and risk mitigation will streamline onboarding times and increase user-friendly experiences in 2025 and beyond.
Accelerating sustainable lending
Organizations everywhere need to drastically increase their investment in clean energy technology to be on track for net-zero goals. As firms prepare to invest more into their energy transitions, banks have a chance to leverage the opportunity by profiting from intermediation spreads and better risk-adjusted returns.
Changing investment landscape
Seeking lower fees, consistent market returns, and reduced risk, investors have largely turned to passive investing during the last decade. But as the investment landscape continues to shift, firms are adapting with innovation, consolidation, and an increasing focus on scalable, low-cost, and diversified investment products.

Efficiencies through collaboration
Inefficiencies in post-trade processing continue to adversely affect financial institutions, with costly legacy-system dependencies and fragmented processes preventing firms from realizing the benefit of offshoring and automation. In 2025, a shift towards mutualization and strategic outsourcing will reduce the cost of post-trade processing.
Capital efficiency
Geopolitical conflicts, inflation, and rising central bank rates are pushing financial firms to readjust their capital strategies. To offset these challenges, firms will revise booking models, restructure capital frameworks, develop tax-efficient structures, and shift to less capital-intensive products to increase overall capital efficiency.
Modernized resilient platforms
Technology limitations, new regulatory requirements, and increased cybersecurity challenges are pressuring financial entities to tackle the issue of replacing their costly legacy systems. A key technology trend for capital markets will include the migration towards more modern, resilient platforms that enable growth, enhance resiliency, increase scalability, and drive cost efficiency.

DLT & tokenization
Since raising its profile from the rise of blockchain and cryptocurrencies, distributed ledger technology (DLT) has evolved to include a wider range of assets, including smart contracts and tokenization. With the potential to transform processes and boost efficiency, the increasing integration of DLT and tokenization will be a focus.
Leveraging generative AI
Global spending on artificial intelligence is expected to reach new highs, and capital market firms are looking to this blossoming technology to drive improvements in operational efficiency and customer experience. Aiming to strengthen their competitive edge, firms will continue to implement Gen AI strategies and operating models to enhance business value.
Global accelerated settlement
The 2024 implementation of a T+1 settlement cycle has yielded major benefits for North America, with the UK and EU now seeking to push forward with their own T+1 implementations during the coming year. Challenged by heavy landscape fragmentation and complexity, firms will look to recalibrate operating models, enhance data management, and modernize legacy technology to facilitate their successful T+1 migrations.
Transaction reporting optimization
A recent wave of regulatory rewrites have brought significant change to trade and transaction reporting (T&TR). Firms will aim to manage these changes and stay on top of legacy reporting issues by shifting their focus to the reinvigorating operating models to prioritize efficiency and controls.

Conclusion

Throughout the coming year, the capital markets industry will undergo significant evolution driven by technological advancements, efficiency prioritization, and shifts in the macroeconomic environment. To remain ahead of the competition and enhance customer value, firms will align their strategies with initiatives that help future-proof their organizations:

  • Digital transformation will be a top priority, as legacy systems are modernized and advanced technologies like Gen AI and DLT improve decision-making and customer experience.
  • Operational optimization will also be a key agenda item, as strategic outsourcing and mutualization initiatives carry the potential to reduce costs, enhance liquidity, and improve capital efficiency.
  • In addition, firms will look to develop and take full advantage of flexible strategies that allow them to adapt to the changing macroeconomic environment.

In embracing digital transformation and customer centricity, capital markets firms will achieve continuing success in an ever-evolving landscape.

Transform your capital markets business with Capgemini’s expertise

Capgemini is a trusted partner for financial institutions seeking to leverage advanced technology to stay competitive in today’s rapidly changing marketplace. Our comprehensive Process Efficiency and Automation Services, Technology Transformation expertise, and know-how in empowering firms to access the full benefits of data and AI help our clients to adapt to complex market environments and enhance customer experience. Through industry-leading digital transformation experience and capabilities, we enable firms to modernize legacy systems and drive operational excellence across all functions.

Unlock the full potential of your business with Capgemini. Contact us today to discover how we can help you lead within the dynamic capital markets industry.

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Meet our experts

Kieran-Mullaley

Kieran Mullaley

Head of Capital Markets Practice
Over 25 years of experience, specialising in leading large-scale global transformations for financial services, focusing on operational and technology change, regulatory compliance, and process improvement.
Michael-Hughes

Michael Hughes

Head of Capital Markets Practice Business Consulting
Over 20 years of experience in financial services. Specialising in delivering change in financial institutions, focusing on strategy, project management, process optimization, operating model design, financial market infrastructure transformations.

Gerard Jacob

Head of UK Capital Markets for Capgemini Invent
27 years’ experience in capital markets change, 17 years in the industry and 10 years consulting. Expertise includes regulatory reform, digital assets, smart contracts, common domain model, financial messaging and active involvement in industry working groups.

Peter Katsos

Senior Director, Capital Markets Practice Head 
Samar Pratt

Samar Pratt

Global Head, FCC Advisory Solutions
Over 25+ years of banking, compliance and internal controls experience at large international banks and consultancy firms. She specialises in Anti-Money Laundering, Sanctions and ABC.

Tej Vakta

Expert in Capital Markets, Wealth Management

Elias Ghanem

Global Head of Capgemini Research Institute for Financial Services
Elias Ghanem leads Capgemini’s global portfolio of financial services thought leadership. He oversees a team of strategy consultants and sector analysts who deliver market insights to help clients build future-proofing strategies. He has more than 25 years of financial services experience, focusing on win-win collaboration between incumbents and startups.

Vivek Singh

Head of Banking, Capgemini Research Institute for FS
Vivek leads the Wealth Management, Banking, FinTech, and Payments sectors in the Capgemini Research Institute for Financial Services and has over 12 years of digital, consulting, and business strategy experience. He is a tech enthusiast who tracks industry disruptions, thought leadership programs, and business development.

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    Frequently asked questions 

    How digital onboarding and automated KYC help banks?

    Digital onboarding and perpetual KYC minimize the time and effort clients spend on compliance procedures, leading to a more streamlined and user-friendly experience. By digitizing and automating KYC processes, banks can significantly reduce onboarding times, improving first impressions and customer satisfaction.

    How Distributed Ledger Technology can help financial markets?

    Distributed Ledger Technology has the potential to transform financial market processes, increase efficiency by reducing reconciliations and exceptions, enable real-time settlement, and reduce risk.

    How Generative AI can help capital markets organizations?

    Leveraging Gen AI will enhance financial crime detection, risk monitoring, real-time regulatory and legal documentation support, and ESG oversight, thereby optimizing risk management, compliance, and controls.

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