Five next-generation marketing KPIs to enhance the customer experience

Today more than ever, data and analytics are a double-edged sword. With so many ways to slice, dice, and measure increasingly large data sets, how do organizations decide which metrics are important and which are only noise?

Danielle Savin, Capgemini’s Senior Director of Digital Marketing Services, is here to help. In her latest article with The Future of Commerce, she shares the five most important categories to look at when assessing your digital performance in the experience economy.

Read the article here.

Danielle Savin

Expert in Ecommerce

I have over 20 years of experience in e-commerce, direct marketing, and traditional and brand marketing. She has launched multiple e-commerce sites for retailers spanning a variety of verticals and categories. Danielle combines experience, vision and talent to assess business needs, develop strategy, and implement and monitor deployment.