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Building brands with NFTs

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NFTs are changing the game – literally, in tennis terms – but we’re only at the start of the journey. Find out more in our podcast.


Remember virtual land? Or crypto punks? If you’re new to NFTs – non-fungible tokens – you probably don’t but if you’ve been in the space for several years, you’ll know they were the precursor of today’s NFTs.

Join Capgemini Invent’s Chief Technology and Innovation Officer Kary Bheemaiah as he engages two of the world’s foremost NFT proponents in a discussion on where NFTs came from, who the NFT pioneers were, and what’s next for these digital assets.

The Metakey’s Matty Soudagar and Capgemini Metaverse Lab’s Dheeren Vélu explore the role of social media in building communities around NFTs, how to manage short attention spans in the crypto space, and the crossover between digital NFTs and physical brands like Nike and watch brand Hublot.

They look at the remarkable success of the Australian Open’s interactive NFT initiative and what lessons other event and tournament organizers can take away from it. It’s a wide-ranging conversation embracing the need for talent (both attracting and retaining), the challenge of interoperability between different virtual worlds, and the value of data in the metaverse and continually evolving world of NFTs.

Whether you’re just putting a toe in the water of NFTs or are keen to maximize your brand value by utilizing them, this podcast is a great stepping-stone to building your NFT knowledge.

038: Building Brands with NFTs (featuring Matty Soudagar, Founder of MetaKey) – Future Sight with Capgemini Invent

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About the speakers

Kary Bheemaiah

Chief Technology and Innovation Officer (CTIO), Capgemini Invent & Co-Lead of the Metaverse-Lab
Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini’s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions & services and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.

Dheeren Vélu

Head of Innovation, AIE Australia  |  Web3 & NFT Stream Lead, Capgemini Metaverse Lab
Dheeren Velu is an award winning leader in emerging technology, innovation, and digital transformation and is committed to helping organisations thrive in today’s era of fast-paced disruptive technological change. He is an Innovation expert & Web3 Strategist, with a deep background in implementing large scale AI and Cognitive solutions in his previous roles. His current area of focus is Web3 and its intersection with Metaverse and is working on bringing to life innovative concepts and business models that are underpinned by the decentralised capabilities like Smart Contracts, Tokens and NFT techniques.

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