B2C Digital Operator Observatory – Edition 3

At Capgemini and Salesforce, we like to stay up to date with the latest trends and best practices in the ever-changing digital space.

Today telco digital players are taking bold strides in rethinking the B2C customer experience, in bringing innovative and flexible offerings, and in meeting growing customers’ interest in environmental and social commitment.

To name a few examples :

Nju from Orange Poland is bringing its flexible approach to customers with a brand new fiber internet offer with a digital only subscription model;
‘Source’ by Bouygues Telecom has been introduced to the French market as the first eco-responsible plan embracing sustainability in its whole value proposition;
In Jordan, Orange launched Jood, bringing a best in class digital experience, connected to Orange Money e-wallet;
In Singapore, next-gen telco start-up Gorilla Mobile enables its customers to “switch back” unused data, leveraging an in-house technology powered by blockchain, turning data into tokens to use to offset monthly bills, purchase other services, etc.

If you are wondering about the latest digital trends in the B2C telecom sector, about the recent disruptive digital operator moves and what constitutes their key success factors and their differentiation, you’ll appreciate this observatory dedicated to the telecom sector. In it, you’ll find all the news, initiatives and best practices of B2C digital brands and offers of worldwide telecom operators, trends that could shape customers’ expectations today and could redefine tomorrow’s markets.

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