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Customer first

Hunting profitability

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Digital commerce has grown in recent years, but profits can be elusive. But now, the pressure is on, and companies are on a quest for commerce profitability.

The volume of digital commerce has grown significantly in recent years due to several reasons, notably the pandemic, growing customer digital maturity, and an increase in quality of the overall customer experience at each step of the customer journey. Yet, profitability has been a constant issue in digital commerce, which is sometimes perceived as one of the less profitable channels.

Online shopping is not discount shopping

What is the solution – how can companies ensure their digital commerce really does add to their
bottom line? Increasing profitability is about having it both ways: reducing cost of sales and improving revenue.

Download the whitepaper to learn more.

Meet our experts

Rich Minns

Group Commerce CTO
“I have over 20 years of experience working within IT and Commerce. I oversee the architecture and development of large commerce, content, headless, and microservice projects – always driving value for my clients.”

Xaviere Tallent

Business strategist Europe at Capgemini
“I’m a Digital Pioneer and I believe that successful digital transformation is contingent with data driven obsession. I understand that innovation and having an innovative mindset is critical for brands – yet it must make sense and drive excellence and value into the omnichannel experience. For over 15 years I have been helping enterprises with their digital commerce challenges – ensuring they increase their business performance and customer satisfaction. In this perspective, the quest for profitability is at the heart of our shared mission.”

Christoph Kipp

CTO Commerce Europe
“I have more than 20 years of experience in the field of Customer Experience Technology, especially in Digital Commerce – both in B2B and B2C. I have spent most of my career advising customers as a Solution and Enterprise Architect on improving their digital business processes. My passion is working with clients in new industries and understanding and solving their unique challenges through technology.”