Consumers and the generative AI effect 

A competitive advantage

Highlights from a major study into the penetration of Gen AI in the consumer products industry and the response from consumers. The Capgemini Research Institute report, What matters to today’s consumer: 2024 consumer behavior tracker for the consumer product and retail industries, indicates that consumers are larger positive about their interactions with Gen AI and that this is affecting their behavior and expectations. 

The paper also looks at the steps consumer products companies can take to ensure they capture the competitive advantages of Gen AI early.