Create your own rainbow
Unlock true data-powered customer experience in retail
Knowing what your customers want is a first-step to successfully become a customer-first brand and the answer is in the data. Finding the balance between personalization and privacy can be a daunting task for consumer products and retail companies. Like a rainbow, where colors clearly appear in an order, but where they overlap, the complexity increases.
Read more on how you can unlock true data-powered customer experience in Retail.
Authors
Naresh with over 6 years at Capgemini, currently serves Executive Vice President – Global Head Generative AI for CX. He drives the design and execution of key strategies that differentiate Capgemini in the marketplace. His expertise in Data and Generative AI enhances customer experience across Marketing, Sales, Service, and Commerce, shaping the future of CX through innovative AI applications.
“Even while investment levels in data and AI initiatives are increasing, organizations continue to struggle to become data-powered. Many have yet to forge a supportive culture and a large number are not managing data as a business asset. For many firms, people and process challenges are the biggest barriers in activating data across the enterprise.”