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Empowered sales

Why is your customer average order value lower than the benchmark? You could increase your sales, expand the range of customer channels, build long-term B2B relationships, and turn your average salespeople into star performers.

With Empowered Sales, we help you reinforce your salesforce efficiency while delivering a customer experience consistent with consumer-facing companies. We help you build and guarantee a consistent journey all along the customer lifecycle, responding quickly and effectively to customer needs and deepening customer engagement and loyalty.

We enable you to increase sales and enhance profitability, with optimized pricing, account management, self-service capabilities, and automated transactions.

“The modern buyer is digitally connected, socially engaged, and well informed. This means sales organizations need to transform their sales strategies, processes, and organization structure. Organizations need to move from a seller-centric approach to an integrated and interdependent buyer/seller-centric approach. This approach will create a personalized, value-based experience leading to a fulfilling buyer journey, increased sales, and profitability.”

Wanda Roland, Global Offer Leader, Empowered Sales

Capgemini guided selling for B2B and B2C

Drive towards sales excellence with Capgemini’s Empowered Sales offer

In enterprise sales, how do disruptions impact sales transformation and the assessment of sales organization maturity?

Capgemini’s Sales Maturity Assessment offers a comprehensive evaluation of a company’s sales maturity score. This assessment helps identify specific areas for improvement, including forecasting and coaching, salespeople, sales strategy and process, buyer journey, and technology. Begin your journey towards a seamless sales transformation journey with us.

Take the assessment now

Client stories

    SingEx implements Salesforce Sales Cloud to move closer to full digitilization

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    FILA transforms into an experience-driven retailer

    Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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    Estes Express Lines drives growth with customer service

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    Salesforce CRM platform enables Atos Medical to focus on its patients

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      What we do

      Configure, price and quote

      We can help you optimize pricing to win key deals – and you can also avoid issues with longer sales cycles and lower deal velocity.

      We help you improve the performance of your product and service portfolio, so as to offer more clarity and a new level of customization that suits the size of your organization. We enable you to implement a smart pricing strategy, so you can increase revenues and margins while remaining competitive.

      We work with you to enhance your sales organization while ensuring processes remain firmly customer-centric.

      Sales strategy, AI, digital technology, and enablement need to work hand-in-hand through the sales journey to engage in a relevant way with their online customers.

      Sales has shifted from in person, to remote, to a physi-digital model, a combination of both. Sales organizations now need to implement guided selling to combine unique experiences, insights and AI suggestions at every stage of every deal.

      Guided selling is an integrated-interdependent buyer-seller centric process, typically implemented as software, designed to guide sellers through the entire sales cycle and increase pipeline visibility. Today istplaces data, AI, and technical solutions like eCommerce, CPQ, billing, and customer service capabilities as a means to help sales representative close their deals.

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      Empower your sales force and drive increased revenues with our eBook

      Our eBook guides you through the trends and challenges in sales transformation while highlighting the success stories.

      Browse our eBook

        Drive revenue with Guided Selling

        Transform the buyer and seller process

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        Inventive shopping

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        Inventive banking

        Defining your role to thrive in the highly disruptive environment of next generation digital banking.

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          Research and insights

          Capgemini Research Institute

          Generative AI in cybersecurity
          Capgemini Research Institute

          World Cloud Report – Financial Services 2025
          Point of view

          Compliance: the connected product’s best friend
          Point of view

          Redefining software engineering: The impact of generative AI

          Meet our experts

          Andrew Smith

          Expert in Global Digital Platform Strategy

          Alex Smith-Bingham

          Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
          “Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”

          Wanda Roland

          Vice President, Global Offer Lead Empowered Sales; DCX Salesforce Practice Leader Japan
          With 25+ years in consulting and digital transformation, Wanda drives business growth for Fortune 500 clients. Passionate about innovation and diversity, she has built high-performance teams, mentors talent, and champions digital strategies that enhance customer experiences and unlock new revenue streams.

          Abrar Husein

          Customer Management Capability Unit  Lead – North America FS
          “I lead the Customer management practice in North America for Financial services. I have over 22 years of experience in digital technologies in the insurance and banking industry and have scaled several practices like Mobile, Content, and Customer Management across North America and Europe.”

            Partners