Software-based medical devices are reshaping the business of healthcare

As a result, pharma, biotech, and medtech companies are becoming more like software companies. They develop software-based products, and the IT ecosystems to collect, share, and analyze sensitive medical data. And they launch and manage these highly regulated products in the messy and continuously evolving real world.

This is a new and risky business, yet they must move fast to stay ahead of the competition.

In this PoV, we explore the challenges and propose solutions for how to develop intelligent medical products in a way that is rigorous and secure, but also enables rapid innovation that is cost-effective, minimizes time to market, ensures smooth compliance, and efficiently supports the post-launch maintenance processes.