Insights

Generative AI (GenAI) and other forms of Artificial intelligence (AI) are creating new opportunities to reshape the future.

Accelerating sustainability in a changing world.

If you don’t use technology to disrupt the market, then someone else will.

In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

The Capgemini Research Institute's quarterly flagship publication showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen topic.