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Supply chain

Supply chain in consumer products and retail

Illuminating the path: Building resilient and efficient supply chains in the consumer products and retail industry

In the past few years, supply chains have seen massive disruption amid a slew of worldwide economic, geopolitical, and health challenges. While the global economy may now be recovering, many supply chain issues persist.

In this Capgemini Research Institute report, Illuminating the path: Building resilient and efficient supply chains in the consumer products and retail industry, we intend to provide insights on the leading supply chain themes prevalent globally in the CPR industry.

Some of the issues that continue to affect supply chains include geopolitical tensions, a lack of end-to-end visibility, stricter regulations on carbon emissions, and new legislation. The CPR industry in particular also has to deal with unique challenges related to last-mile delivery and consumer demand and spending.

In response to these issues, CPR organisations are re-examining their supply chain strategies to drive profitable growth while balancing cost efficiencies with resilience and sustainability. Of the 300 organisations surveyed during our research, 82% believe their supply chain will need to change significantly to meet today’s challenges.

One aspect of this change is diversification and regionalisation, with 79% of organisations reporting that they are actively diversifying their supplier base. Offshore procurement is expected to decline by 7% in dollar value over the next two years as nearshoring grows in popularity. Another is a renewed focus on cost efficiency, as companies once again make optimising costs a priority.

In this report, we look into these major themes as we analyze the CPR supply chain today. We briefly look into the holiday-readiness of the industry for the 2023 holiday season. We also explore how sustainability is playing out in the CPR supply chain as well as the important role of digitalisation for realising cost and revenue objectives. Finally, we provide recommendations on how organisations can balance the drive for cost efficiency with supply chain resilience as they aim to build resilient and efficient supply chains.

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      Meet our experts

      Lindsey Mazza

      Global Retail Lead, Capgemini
      Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specialises in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

      Mayank Sharma

      Vice President
      Mayank is a Supply Chain Leader with expertise in driving supply chain transformations through use of digital solutions across planning, procurement, logistics, fulfilment, and sustainability. He has worked across Consulting, Operations and Technology giving him a well-rounded approach to identifying business transformation requirements and re-inventing supply chain operating models through performance-led technology transformations. At Capgemini, he is responsible for leading & growing Capgemini’s Supply Chain Practice for Consumer Goods, Retail and Distribution. Mayank brings unique experience of leading transformations as a consultant at Big 4 and at Amazon.com of leveraging digital solutions within e-commerce supply chain to drive end-to-end supply chain improvement.

      Phil Davies

      Head of Intelligent Industry, Capgemini Invent UK
      The digital revolution is creating unprecedented challenges and opportunities for companies and they are having to invent new business models and ways of working in order to survive and prosper. Phil works with senior executives to leverage the digital opportunities and transform – customer experiences, operations or business models.

      Nathaniel Milner

      Vice President – Last Mile Delivery & Retail Fulfilment, Capgemini
      Nathaniel has spent past 19 years in the retail / ecommerce / food delivery technology space, innovating and scaling organizations. He is an accomplished industry expert recognized by the leading operators in the space for his hands on focus and success with online grocery, restaurant, convenience and retail operations, digital strategy, 3rd party (Doordash/Instacart) strategy & go to market operations in addition to last mile delivery fulfilment innovation such as autonomous vehicle and drone delivery.

      Bastian Thöle

      Head of Corporate Experience, Enterprise Transformation, Capgemini Invent Germany