Reimagining the people experience: the role of hr

How effective can HR strategy be in building resilience, enhancing workforce engagement, and instilling organisational flexibility?

Work will never be the same again. Pre-pandemic, the mindsets of both employer and employee were often binary, dividing working conditions into must-haves and nice-to-haves. For employees, the must-have was a role that they could fulfil and that paid the bills. For employers, the must-have was filling most roles with adequately skilled and qualified candidates, with costs under control, to ensure that all required work was being done, to ensure business was delivering on its baseline expectations.  

If asked to name their nice-to-haves, employees would have mentioned finding interest and variety in their work; a pleasant work environment in which they enjoy spending time; benefits and perks beyond basic salary (e.g., private healthcare and pension); and exciting potential career-progression opportunities with clear requirements and a fair process. For employers, the typical pre-pandemic nice-to-have was the chance to build a work and performance culture that supported the organisation’s ambitions.

That world is now gone

Running a business-effective HR function has become harder than ever. The concept of the workplace has been redefined, imposing new pressures not only on existing HR models, but on current work processes and digital workspace environments, with immediate impacts on the workforce lives, mindset, and engagement.  

Employees have reset their priorities and expectations as the concept of strictly defined work and “home” time, first encouraged by employers for business continuity, has blurred. For employees in Europe and North America, relationships with their employers are evolving radically, perhaps even more so than when labor laws came into force in the 19th century. Employers have much to do to cope with the growing employee dissatisfaction; the first step is for organisational leaders (HR and business) to make themselves fully aware of the scale of the problem. Only 28% of employees say they are satisfied at work today, compared to 80% of leaders believing their employees to be satisfied, according to a Capgemini Research Institute report.³  

“For employees in Europe and North America, relationships with their employers are evolving radically, perhaps even more so than when labor laws came into force in the 19th century.”

To re-engage your people, it is critical to design, promise, and deliver a positive employee experience; this should be as much of a focus for employers as providing a premium experience for clients. And the advantages are clear; our study states: “Ninety-six percent of employees reporting a positive experience also report feeling engaged, motivated, and energised at work.” 

• The HR function at Airbnb aimed to build a welcoming and inclusive culture for the organisation’s new hires. After listening to the needs of its employees, Airbnb introduced a “live and work anywhere initiative,” where employees were given the flexibility to work from anywhere remotely in 2019, well before the pandemic.⁴ 

Organisations implementing a frictionless, consumer-grade employee experience can then reap significant benefits, such as a 35–40% increase in productivity across five years, over 95% resolution of issues on first contact, 30% fewer HR queries, optimisation of resources and human capital, and improved upskilling, loyalty, and engagement among employees. 

Yet, the employee experience ambition cannot be solely dependent on the HR function. Operational managers along with marketing, internal communications, and IT have a bearing too. A successful employee experience is made up of numerous granular moving parts and continuous improvements to the daily, weekly, monthly, and annual work cycles of each individual employee. 

“Offering a positive employee experience should be as much of a focus as providing a premium experience for clients.”

In it together

Organisations now need to move beyond basic notions of providing their teams with a digital workplace to something more holistic that incorporates the must-haves and nice-to-haves for each employee. In the aftermath of the pandemic, facility management and the IT function must combine to rethink the role of the office – in close alignment with HR and business needs – to redefine their employees’ experience, reshaping the purpose, layout, and equipment of such facilities, as well as providing the infrastructure required for transition to the metaverse. It’s time for a digital workspace!  

• At HSBC, the hybrid working model has enabled it to reduce its office real estate footprint by around a third since the start of 2020. In the US, the bank is experimenting with office redesign by trying various spatial arrangements and furniture designs to facilitate collaborative work.⁵   

As our study confirms, “Only 28% of employees have access to the technology and equipment they need to do their job well.” If organisations can address this key issue with flexible, meaningful solutions to organisations, ways of working, and various roles, the benefits are immediate, and everybody wins. The needs of the business and its employees are not mutually exclusive, but closely intertwined.  

• Automotive group Volkswagen adopted a refreshed HR strategy which looks at employees and their needs throughout the entire work experience: “Me” (what motivates me to do my job and how do I sustain my fitness to work?), “My team” (what helps us to achieve the best team performance?), “All of us at Volkswagen” (what makes Volkswagen unique and why do we love to work here?), and “Volkswagen in society” (how do we convince our customers and stakeholders that Volkswagen is corporately responsible?).⁶ 

And organisations now have to treat employees and contingent workers as equally valuable members of their broader talent ecosystem. The people experience must now serve the needs of all talent involved within an organisation’s ambit.  

“Only 28% of employees have access to the technology and equipment they need to do their job well.”

To build the foundations of such an engaging people experience, organisations can set four key objectives:  

• A clearly articulated “people promise” – mirroring the aspiration for customer experience, this should incorporate company purpose and values, up to flexible ways of working – translated concretely in a way that answers all employee expectations. 

• A seamless, personalised employee experience – remodeling traditional inter-employee interactions over the entire talent lifecycle (from recruitment to off-boarding), developing globalised and seamless HR operations (standardise, digitise, and automate HR processes wherever possible), and using high-quality people data that provides reliable analytics to allow leaders to treat their workforces – real-time – in a manner that is both standardised and personalised.  

• A holistic and user-friendly technology architecture – connecting core HR solutions and core work/digital workplace systems through an intuitive front-end interface, giving the employee experience greater agility through the use of more nimble applications that serve specific people needs and make work life simple and easy. 

• A supportive, inclusive work culture – built on collaboration, engagement, mutual support, and care, and empowered by continuous monitoring of employee engagement, and matched by swift and appropriate actions that are part of a concerted effort to meet evolving employee expectations. 

Integrating stakeholder views – what do CXOs need from their people?  

The key to a resilient, talent-centric organisation is having the right person in each role. However, for those around the boardroom table, the emphasis is likely to overlap in some areas, and diverge in others.  

The founding principles for an amazing people experience

An amazing people experience starts with the following foundational principles, 1) put your people first and customise HR services accordingly; 2) design a customer-grade employee experience – user-interfaces design, virtual agents, personalisation of services to the needs of individual employees, and prioritised first-contact resolution; 3) leverage an outsourcing approach to fill in any gaps in capabilities such as data analytics or AI or services-at-scale; 4) transform while transitioning – start by building in small efficiencies and use those as a base to gain momentum, demonstrate it works, and build scale; 5) implement continuous innovation – refreshing your HR and learning solutions portfolio regularly (at least annually) will ensure regulatory and technological relevance. 

To bring the above principles in effect, organisations need to move away from a process-centric approach to one that designs a holistic and digital experience you need. Its key components must include:  

• new ways to collaborate, interact, and manage, fitting your new hybrid work environment;  
• an adapted, future-ready HR technology stack to support both the processes with which the workforce engages day to day and the workforce-management processes at the HR function; 
• a digital employee helpdesk – to provide an intelligent, multi-channel helpdesk which can effectively and efficiently interact with the workforce; 
• frictionless HR operations – enabling innovation and automation to come together and deliver an inclusive HR experience that visibly puts the employee at the centre;  
• Digital learning and knowledge services – featuring learning platform services, machine learning, and a learning content factory to upskill and inform the workforce at scale and groom the talent you need. 

In the current talent market, the people experience is key to securing both engagement and loyalty from your talents. Your brand as an employer can reflect your aspirations for your business and your industry – but it does start with taking the best care of your people.