World Rugby

Rugby holds a special place in the history of Capgemini. 

Our founder Serge Kampf was passionate about the sport and all that it represented – and indeed, ever since the Group’s creation, rugby has been in our DNA.

The sport has strongly influenced our culture and our values, with particular mention for team spirit and fun. And, with its diverse and continuously growing global fan-base, rugby is fully aligned to Capgemini’s belief in the role that diversity plays in developing innovative solutions, and creating value.

Capgemini is a Principal Partner of Women’s Rugby World Cup 2025, and a Global Partner of Women’s Rugby.

“Rugby is a team sport in which you can’t accomplish anything without the rest of your teammates.”

Serge Kampf, founder of Capgemini

Capgemini and rugby

Global Partner of Women’s Rugby

As a Global Partner of the Women’s Rugby, we accelerate the development of the women’s game and women’s leadership throughout the sport.

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Rugby World Cup 2023

Rugby World Cup France 2023 ran over two months, in ten host cities, as 20 teams battled it out across 48 matches to be crowned World Champions. Capgemini played an active role in the delivery of the tournament, supporting the organization to integrate all technology with its partners and suppliers.

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A rugby legend as our ambassador

Jonny Wilkinson is our global ambassador. Together, we share many common values and a passion for sustainable practices. For Rugby World Cup 2023, we collaborated to articulate Capgemini’s vision of transforming sports through technology and innovation. Now, we are focusing on protecting the environment and leaving a better world for future generations.

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Transformation partner of Indian national rugby teams and Rugby Premier League

Building on the partnership announced in 2022, we have extended our association with Indian Rugby Football Union until 2028, supporting both Rugby 7s and 15s teams for men, women, boys and girls. Capgemini is also the transformation partner of Rugby Premier League till 2028, the first ever franchise-based league in India, helping to enhance player performance, uplift players’ social and sports profiles, and increase grassroots participation in rugby.

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Innovating for the future of rugby


Through its deep technology expertise, Capgemini supported the Rugby World Cup 2023 tournament’s management systems and played an instrumental role in the delivery of results including the men’s and women’s World Rugby Rankings.

Capgemini has been also working with World Rugby to enhance the digital experience for fans and coaches by applying its market-leading capabilities in data analysis, artificial intelligence (AI) and cloud.

Rugby Sevens Series

Between 2018-2023, Capgemini supported both the men’s and women’s Rugby Sevens competitions as the Global Innovation Partner for the HSBC World Rugby Sevens Series. Swipe to find out more about innovations we introduced.

    Momentum tracker

    Capgemini’s experts in advanced data analytics worked together with World Rugby to develop a Momentum Tracker, a unique data-driven tool using artificial intelligence (AI) to measure the performance of men's and women's teams at individual tournaments, and their capacity to improve throughout.

      Match predictor

      The Match Predictor, developed by Capgemini, is an interactive app bringing all rugby fans together in a worldwide prediction contest, competing against each other and a Capgemini bot.

        Live digital hub

        Capgemini’s Digital Stats Hub is a unique tool bringing together live and historical data to provide audiences with deep insights, and allowing for a better understanding of the game, and of the tournament.

          Virtual penalty kick

          Developed by Capgemini’s innovation team, this virtual reality game transports fans into a virtual rugby stadium for a penalty kick contest. Their performance is then analyzed and compared to some of the top players in the world.

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            Sporting parallels

            Fifteen ways rugby has inspired Capgemini.

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            Explore our sports partnerships

              Tour de France

              As part of our global 5-year partnership, we bring our deep expertise in digital innovation, technology and AI into professional cycling.

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              Tour de France copyrights A.S.O._Charly_Lope

              Peugeot Sport

              We are driving transformation with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8.

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              Ryder Cup

              Our partnership with Ryder Cup aligns perfectly with our expertise in using strategic insights to transform any business.

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              The 37th America’s Cup

              As a Global Partner of the 37th America’s Cup we brought a new dimension to the competition with WindSight IQ™.

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