Delivering software-driven mobility experiences

Deliver the mobility experience users expect and regain the lead in the race to software-driven transformation in automotive

There’s widespread agreement that software is critical to the automotive industry’s future product/service strategy and roadmap. That makes it vital to succeed at software-driven mobility (SDM) via a rapid, yet controlled, process of software-driven transformation (SDT) delivering software-defined vehicles (SDVs) and associated mobility services.

Reasons for this imperative include customer expectations of seamless mobility experiences, plus the need to control product complexity while increasing flexibility and maintainability. In addition, SDT and SDM bring immense revenue potential for OEMs, and can contribute to sustainability goals.

Established culture and practices make it difficult for traditional OEMs to catch up with digital-native newcomers in this race. Too often, these established OEMs try to carry out SDT incrementally and in-house – an approach that has proved unable to deliver at the necessary pace.

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To regain the lead, traditional OEMs need to adopt a structured approach incorporating three key SDM enablers:

accelerating transformation into a software company
laying the foundations for a software platform
streamlining industry-grade software delivery

Our new point of view report on Software-Driven Mobility describes an integrated approach to putting these enablers in place. It also discusses ways to achieve effective collaboration across the mobility ecosystem – another prerequisite for success with software-driven transformation in automotive. Also included are recommendations for rapidly addressing current and imminent pain points.

Download the PoV and infographic today, fill up the contact form to reach our experts. Explore how the approach described could help your organization deliver the mobility experiences that customers expect.