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transforming-sports

Transforming sports

Together we’re transforming sports by unlocking the full potential of technology and innovation

We embrace the values of sports to foster teamwork, inspiration, and constant innovation.

Our goal is to enhance the experience for fans and athletes alike, making the most of technology, engineering, and design.

By supporting major global sporting events, we celebrate our core values. Sports offer us a unique platform to highlight our expertise in transformative technology and innovation.

Our sports partnerships

Throughout the years we have supported prestigious sporting events to demonstrate our ability to make sports more inspiring, inclusive, and entertaining for all.

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    We achieve this through our expertise in technological innovation and creative solutions, which we have applied to unifying global sporting events.

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      Learn more about our individual partnerships

      The 37th America’s Cup

      The America’s Cup is one of the most iconic events in the sporting calendar. Global and technology-driven by nature, the prestigious sailing tournament embodies many of the Group’s values. As a Global Partner of the 37th America’s Cup we brought a new dimension to the competition with WindSight IQ™.

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      World Rugby

      Rugby is founded on strong values and behaviors that epitomize team spirit. It has had a major influence on Capgemini’s culture. We’re playing an active role in supporting new projects that are helping World Rugby in its efforts to transform the sport. Whether that is through vital technological solutions at the Rugby World Cup France 2023, creating a more inclusive pathway for female leaders in rugby, or helping World Rugby to embed sustainability into its operations.

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      Ryder Cup

      Golf is a game of strategy and preparation. Its endless appeal lies in its challenge: chasing perfection on every shot in order to better your personal best. It’s the pursuit of the perfect approach. Like many industries, it is through insight, strategy, and experience that the best players create transformational moments, changing the future. Our partnership with Ryder Cup, one of the most tactically demanding events in golf, aligns perfectly with our expertise in using strategic insights to transform any business.

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      Peugeot Sport

      Motorsport is the world’s most transformative sport, navigating complex technologies, rule changes, and environmental innovation. It is a constant platform for progress and performance. Our partnership with Peugeot sport plays a key role at the heart of the FIA World Endurance Championship program, driving transformation with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8.

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      A whole new ball game: Why sports tech is a game-changer

      Technology now plays a vital part in many aspects of sports – enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience.

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      Beyond the scoreboard

      This compelling video series, featuring Capgemini and guest athletes from diverse backgrounds, aims to foster inclusive futures and demonstrate the everyday application of invaluable lessons of team spirit and sportsmanship.

      Join us as we explore the impact of diversity and teamwork in both sports and professional environments.

      Watch all the episodes in the series

      Balancing passion with profession

      Challenging stereotypes

      Pursuing excellence and teamwork

      Returning to the field

      Beating the odds