Great generative AI customer experiences in action 

Real examples in consumer products. 

Featuring two powerful GenAI-powered use cases deployed by companies in this sector. One demonstrates how the technology can be used to deliver a superior shopping experience, and the second shows GenAI deployed to improve operational efficiency. 

Data in this paper sets the context of widespread GenAI adoption, and the positive response from consumers – and is taken from a major Capgemini Research Institute report, What matters to today’s consumer: 2024 consumer behavior tracker for the consumer product and retail industries.