Making the most of retail disruption

The COVID-19 pandemic has rattled the retail and fashion markets. Brands have been forced to think on their feet to stay connected with customers and address operational hurdles while trying to deliver a seamless customer experience and keep their businesses growing.

For one fashion leader, this meant developing small, agile solutions to keep top-tier customers engaged while offering attractive pricing and continuing to move inventory. In this Capgemini case study, learn how:

A leading fashion label designed a digital marketplace to act as a hub for high-demand exclusive sales
A hyper-targeted strategy ensured the right people saw the right content at the right time
How this combined to reach 50 percent of its program revenue goals in just one weekend.

Learn how Capgemini successfully launched a digital marketplace

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