Unlocking value from medical device data

In this paper, we explore the makings of an effective subscription value offering for MedTech companies.

We outline the steps companies should take when developing such an offer and how to adapt the organization to enable this new revenue stream. By focusing on the emergence of subscription-driven value, we highlight how connected products are creating data-rich ecosystems that can be transformed into new products and innovative revenue models, ushering in a new era of value for both MedTech companies and their customers.