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A day in the life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from a leading CMO as he talks about his views on how the role of a marketer has changed.

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Björn Loose

CMO, MAN Truck&Bus

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Connected marketing

Data-driven customer experience

Data and artificial intelligence

Meet our experts

Dr. Thomas Dmoch

Global Offer Lead Connected Marketing; Head of Marketing Consulting Capgemini Invent
Thomas Dmoch is the Global Offer Lead in Connected Marketing. He is heading a talented team of dreamers, thinkers, techies and brand strategists, driven to activate people by great customer experiences that win their hearts and move markets.

Yvo Booisma

Global offer leader Connected Marketing
Yvo Booisma is the Global Connected Marketing offer leader. With a deep understanding of CMO challenges, his passion is achieving the best Seamless Customer Experience for our clients.

Darshan Shankavaram

Executive Vice President, Digital Customer Experience Global Practice Leader
I have close to 30 years of domain experience, with more than ten years within Digital and Mobile. I have led product concept-to-sell, business development, pre-sales, solutioning and technical implementation of CX transformation programs.