Connected customer journey platform

How well do you know your customers? Not just as demographic groups – but as individuals?

Delivering a memorable, positive experience that’s seamless across all touch points remains a critical strategy to build loyalty with customers and convert them into brand champions. But unless your company has a customer journey management strategy that can compile a complete, contextual view of all customer engagements, it cannot use that data to identify potential new customers, encourage sales, and provide better support.

What’s needed is the Capgemini Connected Customer Journey Platform – a new solution that builds on Capgemini’s already robust customer experience offerings.  The platform collects data on each customer’s journey, analyzes it to derive valuable insights, and then acts upon those insights in a timely manner and through the most appropriate channel.

Millions of customers, each treated as individuals!

The Connected Customer Journey Platform is fully customizable to address specific industrial sectors and company needs. It enables your organization to treat each person as an individual – even if your enterprise is a global operation with millions of customers. It does this by:

• Collecting structured and unstructured data from each engagement with your company, across all touch points
• Cleaning and validating that data in real time via automated processes to create a single source of truth about each interaction
• Acting on that data via state-of-the-art analytics – including generative AI – to predict likely behaviors for each individual
• Using those insights to make recommendations for micro-targeted customer engagements.

The Connected Customer Journey Platform combines your company’s own data with information from third-party sources. This enables it to provide a superior understanding of your customers as individuals, framed in the context of all other stakeholders that are influencers in their journey.

It’s a powerful asset as you seek to differentiate your enterprise and your brands from your competitors.

Get the Connected Customer Journey Platform working for you

Are you ready to treat your customers as individuals, and provide them with truly memorable experiences? Are you keen to convert more of your customers into loyal and enthusiastic brand champions? The Connected Customer Journey Platform is ready to deliver – and we welcome the chance to discuss how it can benefit your organization.