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Connected products

Innovating connected devices fast

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For big-tech platform companies, it is more than just selling hardware. Connected devices play a vital role in providing an ecosystem of services, shaping the future of consumer engagement, understanding user behavior while delivering data, and gaining customer loyalty.

The latest research from Capgemini highlights the rising significance and widespread adoption of connected devices in everyday life. Our perspective emphasizes the urgent need for swift innovation while ensuring profitability.

A point of view for executives deciding on their Device strategy

Consumer adoption and market trends indicate that one-third of consumers rely on connected products 24/7. Entertainment emerges as the leading reason for using connected devices, with 80% of users citing it as their main motivation. However, companies face significant challenges in introducing exciting new devices while maintaining profitability. Even if connected products might not significantly contribute to revenue when compared to the core business, they are still crucial because a connected device can provide stickiness that keeps consumers in one ecosystem and acts as the gateway to position add-on services.

In this Point of View, we’ll explore the framework to enable devices leaders:

  • Hyper-personalization: Consumers prefer a single interface for all devices, necessitating integrated platforms and AI for tailored experiences.
  • Democratization: The Matter Protocol standard aims to simplify the smart device ecosystem.
  • Platformization: Building shared platforms to streamline updates and enhance user engagement is crucial.
  • Monetization: Companies need to discover new revenue channels, including additional services and bundles.
  • Decarbonization and Sustainability: Implementing eco-conscious practices is essential to meet consumer expectations.

Success in the connected devices market requires rapid time-to-market, constant innovation, and the integration of sustainable practices. Companies need a robust technology foundation and a clear strategy to meet the demands of environmentally conscious consumers while driving revenue and adoption.

This Point of View is part of our broader offering, Connected Devices Futures

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Consumer-connected devices and why they matter to platform companies 

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Meet our experts

Gaytri Khandelwal

Global Platform Leader at Capgemini High-Tech Industry
Gaytri oversees customer success within the Hyper-scaler/Platform sector. Her over 25 years of leadership experience spans sales, partnerships, customer success, engineering, and IT at fortune 100 product companies and consulting firms. As a technocrat, adept at driving CXO level business objectives, Gaytri has harnessed a broad range of technologies (I.e. cloud, IOT, data, AI/ML, Immersive, and sustainability) to orchestrate large-scale transformations. Beyond her corporate role, she has co-founded a mental health Startup, runs a Startup chapter, and sits on the board of a mental health non-profit.

Brett Bonthron

Executive Vice President and Global High-tech Industry Leader
Brett has over 35 years of experience in high-tech, across technical systems design, management consulting, start-ups, and leadership roles in software. He has managed many waves of technology disruption from client-server computing to re-engineering, and web 1.0 and 2.0 through to SaaS and the cloud. He is currently focusing on defining sectors such as software, computer hardware, hyper-scalers/platforms, and semiconductors. He has been an Adjunct Faculty member at the University of San Francisco for 18 years teaching Entrepreneurship at Master’s level and is an avid basketball coach.